You think it's too much? We've only begun

Packers - that's the big story this week.

Is there anything else? By Sunday morning all of us should have green and gold pumping through our veins.

Every media source is covering this story, and I offer a couple of reasons for those that think the coverage is too over the top.

1. It's January. Yep, it is cold, overcast, gray and boring. Sure there is a presidential primary tonight, and very compelling and wonderful stories to be told in Mil-town. Truth is media sources (including mine) will cover those things too, it will just seem to pale in comparison to the Packers coverage.

Often the media is accused of only covering the bad things that happen. With the Packers, it gives media a chance to tell good stories about a good thing. It adds a little sunshine to those overcast, gray skies this time of year.

2. Money. Sports has always been a cash cow of an industry if managed right. The Packers, a publicly-owned organization, is a success story off the field - and when the team does well on the field the spotlight shines.

Tickets for Sunday's game, in the end zone, are available starting around $700. The price goes up the closer to the middle of the field the seats are. Hotel rooms, food, gas, clothing ... it all adds up and Green Bay should see millions of dollars spent.

Shoot, the local grocers and sports bar owners will see a nice increase in traffic this week too.

3. Tradition. There's a lot of history with Wisconsin and the Green Bay Packers. This is history in the making and one of the roles media plays is to be the keeper of the record. I don't take the role too lightly as I spew forth my musings here.

You want to make history too? Add your comments to this blog. Historians 100 years from now will have a grand time going through all of this.